WD-40 Company

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Brand Marketing Manager

Location
Milton Keynes - Hybrid

Overview

Help our multi‑use brands win hearts and baskets across UK retail and trade.

We’re looking for a hands‑on marketer to join us on a fixed term maternity cover contract, to lead 12–18‑month plans for our tertiary brands. Turning sharp insight into bold, omni‑channel campaigns with agency support that build awareness, drive trial and deliver measurable growth to achieve our sales and EBITDA goals.
 
You’ll partner closely with our Sales (Commercial) team and the UK Marketing Manager to shape customer plans, land compelling proposals and execute creative that’s right‑on‑brand and right‑on‑time.

 

Responsibilities

 
  • Lead integrated marketing initiatives for our tertiary brands across UK retail and trade channels, driving physical and mental availability with consumers, increasing brand penetration with customers and improving profitability.
  • Develop and execute 12–18‑month marketing plans that span advertising, promotions, events, sampling, PR, online content and literature,always aligned with brand guidelines and category strategy.
  • Champion category best practice by analysing category data, building compelling selling propositions and strengthening WDFC representation to maximise revenue, profit and margin returns.
  • Turn insight into action by sourcing research data, analysing market intelligence and creating actionable insights that help Sales and Marketing capitalise on trends and opportunities.
  • Own the numbers: Plan and manage the A&P budget, including annual and monthly forecasts, promotional investment control, expenditure tracking and corrective actions where needed.
  • Create impactful sales tools and materials- customer literature, reports, presentations and marketing collateral, in collaboration with the Sales team.
  • Manage third‑party agencies: Source, brief and oversee partners to deliver agreed marketing activities on time, on budget and to the highest standard.
  • Project manage cross‑functional initiatives, ensuring Marketing, Sales and Logistics teams can deliver their contributions seamlessly.
  • Evaluate and optimise campaigns: Measure performance against objectives, capture key learnings, assess ROI and recommend improvements for future activity.
  • Stay ahead of the market: Conduct regular audits of competitors, online activity, distribution compliance and pricing, sharing findings with internal stakeholders.
  • Act as a brand ambassador, supporting corporate objectives and living our company values in everything you do.

 

Qualifications

 
  • Degree or equivalent; CIM Certificate/Diploma preferred.
  • Full UK driving licence.
  • Strong experience in Marketing, ideally working with brands in Trade and Retail across Europe.
  • Proven experience delivering omni‑channel campaigns in a retail environment.
  • Strong budgeting skills, including forecasting, tracking and managing A&P spend.
  • Confident in data analysis, reporting and evaluating projects to drive continuous improvement.
  • Skilled at preparing briefs and managing third‑party agencies to deliver on time and on budget.
  • Excellent project management, coordination and implementation skills, able to keep multiple initiatives moving seamlessly.

 

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